Experience

2021 — 2026

Tesla

Inside Sales & Operations • Promoted 3× • Vancouver & Montreal

4.5

years • 3 promotions

What I did at Tesla

I started as a Virtual Advisor on Inbound and was promoted multiple times from my consistent top performance, eventually becoming Inside Sales Supervisor. While wearing many hats, I took strong ownership of key initiatives that dramatically improved sales, productivity, and operations across Canada.

Key Achievements & Impact

OPERATIONS INNOVATION

Self-Serve Demo Drive

Pioneered and launched the first Self-Serve Demo Drive site in Canada. Designed processes, training, and fleet management that were later scaled nationwide.

SALES LEADERSHIP

Chat Systems Turnaround

Built and led the Chat systems as Chat Leader & Trainer for all of Canada. Achieved +29% conversion rate and increased sales & productivity by an order of magnitude. Mentored new hires and coached a team of 9.

AI & KNOWLEDGE

Tesla Assist & Virkipedia

Trained Tesla's AI Chatbot (Tesla Assist) on Canada-specific policies. Created standardized talking points and internal resources adopted across Canada and NW USA. Built Virkipedia knowledge hub used team-wide.

Full Scope of Contributions

• Managed Loss Prevention for 3rd-party leasing activations while personally assisting over 15,000 inbound customer interactions.
• Led End-of-Quarter campaigns — consistently hit and exceeded targets with daily reporting to leadership and relentless execution.

2014 — Present

Entrepreneurship

Dumpling Nation

Co-Founder • 2020–2021

• Built premium vegan dumpling ghost kitchen business from scratch with my partner.
• Hand-rolled 12,100+ dumplings with sauce pairings made from scratch, grew to 289 customers (45 repeat), 1,390 organic Instagram followers.
• Partnered with 2 retail distributors to sell in bulk, optimized production scale, hosted corporate team-building classes during COVID lockdowns.
• Implemented website design, Instagram marketing, backup payment processors and email newsletter strategies.

Retail partnerships Corporate team-building Ghost kitchen ops Instagram marketing

Triple Your Tribe

Founder & Consultant • 2015–2022

• Helped clients generate real revenue through Instagram. Example case studies: £15k in 30 days (organic), £64k from bootcamps, first clients in 2 weeks.
• Coached business owners directly across 11 live events, 1-on-1 consulting and within a paid mastermind group.
• Audited 700+ accounts for positioning and tailored campaigns, created Hashtag Domination tools, hosted 600-person group cohort challenges.
• Guest expert on 9 podcasts and within 9 paid mastermind workshops.

Instagram strategy Live workshops Account audits Group coaching

Oil My Beard

Founder • 2014–2015

• Created and launched an innovative product in the male grooming industry.
• Sold direct-to-consumer using direct marketing strategies.
• Grew 20,000 Instagram followers in a few months through organic outreach and community building.
• Handled product design, social media marketing, fulfillment, and retail placement in multiple Montreal barbershops.
• Sold via 2 barbershops in Montreal (bulk distribution).

Product development Direct-to-consumer Community building Retail placement

2008 — 2017

Engineering & Technical Roles

Trux Accessories

Special Projects Manager + Lead Mechanical Drafter + Marketing Assistant • 2016–2017

R&D • Multiple $100k+ contracts

• Led R&D projects and innovative new CAD designs for truck lighting accessories.
• Helped close multiple $100k+ contracts through technical proposals and product development.
• Managed social media campaigns and developed marketing content for the brand.

CDS Machines

Lead Mechanical Engineer, R&D • 2013–2014

Medical Devices • SRED

• Led R&D for a medical product line project under the SRED (Scientific Research and Experimental Development) tax incentive program.
• Responsible for mechanical design, prototyping, and technical documentation for new medical devices.

Seed Hawk Inc. (Väderstad)

Design Engineer-in-Training • 2012–2013

Agricultural Machinery • Multi-million $ equipment

• Designed prototypes for multi-million dollar farming equipment used in large-scale agriculture.
• Ran FEA (Finite Element Analysis) to validate designs and improve structural performance.
• Improved cost efficiency through design optimization and high collaboration with inside and outside teams.

McGill University — 3D Metal Printer Project

Lead Design & Systems Engineer Intern • 2011–2012

Low-cost innovation • $170k savings

• Led development of a low-cost 3D metal printer prototype (achieved ~2% of market cost with 50μm layer resolution).
• Delivered a working system on a $3k budget that saved the client an estimated $170k compared to commercial alternatives.

Apple

Inventory Control Specialist • 2008–2009

Retail Operations • Montreal Store Opening

• Helped direct the back-office allowing all other retail operations to run seamlessly during the opening of Apple’s 1st Montreal store and numerous big product launches.
• Increased productivity by maintaining an organized stockroom despite limited space; conserved incredibly accurate records of inventory during very high movement of goods.
• Coordinated tasks within the back-of-house team and mentored newcomers to perform efficiently during highly stressful conditions.
• Informed and recommended complete solutions to consumers while trusted by Apple with highly confidential company information.
• Completed Core Retail Training.

Inventory Control Team Coordination Stockroom Management Retail Operations