Experience
14+ years turning ideas into reality — from engineering prototypes to scaling operations at Tesla and building businesses from scratch.
Tesla — Inside Sales & Operations
Vancouver & Montreal, Canada | Oct 2021 - Mar 2026 (4.5 years)
I started as a Virtual Advisor on Inbound and was promoted multiple times from my consistent top performance, eventually becoming Inside Sales Supervisor.
While wearing many hats, I took strong ownership of key initiatives that dramatically improved sales, productivity, and operations across Canada.
Key Contributions & Impact
- Pioneered and launched the first Self-Serve Demo Drive site in Canada — designed processes, training, and fleet management that were later scaled nationwide.
- Built and led the Chat systems as Chat Leader & Trainer for all of Canada — achieved +29% conversion rate and increased sales & productivity by an order of magnitude. Mentored new hires and coached a team of 9.
- Trained Tesla's AI Chatbot (Tesla Assist) on Canada-specific policies using deep internal knowledge-base expertise.
- Managed Loss Prevention for 3rd-party leasing activations while personally assisting over 15,000 inbound customer interactions.
- Led End-of-Quarter campaigns with daily reporting and relentless execution.
- Created standardized talking points and internal resources adopted across Canada and NW USA.
Entrepreneurship & Consulting
Dumpling Nation — Co-Founder
Montreal | Oct 2020 - Sep 2021
- Built premium vegan dumpling ghost kitchen business from scratch with my partner.
- Hand-rolled 12,100+ dumplings with sauce pairings made from scratch, grew to 289 customers (45 repeat), 1,390 organic Instagram followers
- Partnered with 2 retail distributors to sell in bulk, optimized production scale, hosted corporate team-building classes during COVID lockdowns as an additional revenue stream.
- Implemented website design, Instagram marketing, backup payment processors and email newsletter strategies.
Triple Your Tribe — Founder - Instagram Marketing Consultant
Greater Montreal Area | 2015 - 2022
- Helped clients generate real revenue through Instagram. Example case studies: £15k in 30 days (organic), £64k from bootcamps, first clients in 2 weeks
- Coached business owners directly across 11 live events, 1-on-1 consulting and within a paid mastermind group.
- Audited 700+ accounts for positioning and tailored campaigns, created Hashtag Domination tools which helped local and niche followers, hosted 600-person group cohort challenges.
- Guest expert on 9 podcasts and within 9 paid mastermind workshops.
Oilmybeard — Founder
Montreal | 2014 - 2015
- Created and launched an innovative product in the male grooming industry.
- Sold direct-to-consumer using direct marketing strategies.
- Grew 20,000 Instagram followers in a few months through organic outreach and community building.
- Handled product design, social media marketing, fulfillment, and retail placement in multiple Montreal barbershops.
Earlier Career
Engineering • Product Development • Operations (2012 - 2017)
- Trux Accessories — Special Projects Manager + Lead Mechanical Drafter + Marketing Assistant (2016-2017). Led R&D projects, helped close $100k contracts, managed social media campaigns and innovative new CAD designs for truck lighting.
- CDS Machines — Lead Mechanical Engineer in R&D (2013-2014). Led R&D medical product line project (SRED)
- Seed Hawk Inc. (Väderstad) — Design Engineer-in-Training (2012-2013). Designed prototypes for multi-million dollar farming equipment, ran FEA analysis, improved cost efficiency with high collaboration across inside and outside teams.
- McGill University — Lead Design & Systems Engineer Intern (2011-2012). Built low-cost 3D metal printer that saved client $170k (budget $3k vs $170k)
Other Experience
- Apple — Inventory Control Specialist (2008-2009). Helped open first Montreal store, managed high-volume stockroom, mentored new team members
- McGill University — Field Research Assistant (2010). First North American BioChar research team, worked with DuPont collaboration
What I Bring
A proven ability to lead without a title, build systems from scratch, and deliver measurable results in fast-paced environments. Whether it's pioneering new processes at Tesla, launching a business with zero budget using existing assets, or designing engineering prototypes - I show up with ownership, energy, and a bias for action.
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